Evolution of a Space and Project Concept
The finished fourth floor was fairly late addition to the spatial configuration of the barn. Originally I was content to leave it open all the way to the roof peak, providing almost 30 feet of soaring space from the main floor.
About 3-1/2 years ago Mrs. Barn suggested that I go ahead and finish off the entirety of the fourth floor instead of leaving it as some cobbled together staging for high work. She being the smartest woman I know, I followed that advice.
I used the space for a subsequent Groopstock gathering but ever since it had served only as a place to put junk for which I could not find another home. Ironically the completion of the floor deck made the space inside the barn seem even larger than before.
With the evolving ideas for undertaking video as a teaching tool, completing the space became a priority whose fulfillment was fairly straightforward. One day with John and another by myself was all it took.
The video enterprise is less simple from a business perspective. My very tight content model provides for professional production at a comparatively modest cost, but it is not free. Even though I do not necessarily need to derive substantial revenue from video, it’s just a bit too expensive for me to treat it as a hobby to create any more than an occasional clip, and my vision of providing substantive learning resources was a fair bit more than that. I am still mulling over a number of models for how to move forward with the project from a financial perspective. They are by no means an exhaustive survey, mostly because my perspective on this is so limited.
The first option, and the one apparently favored by some woodworkers posting video on line, is to create product with essentially no production value or scripting, and simply give it all away via Youtube or Vimeo. In some cases this works magnificently, but others, not so much. Since I am committed to doing this first-rate if I do it at all, this was not something I gave any real consideration. I might create short videos on occasion as free content that is not the route for fulfilling the objectives I have in mind.
Second is the option of trying to find advertisers or sponsors for the web site as a whole and/or the videos in particular. I find advertising footprints on the web to be aggravating, and since my subject matter is so arcane it is probably not a likely avenue for me.
Third might be the option of placing the videos behind a subscription paywall available for members only. Frankly I do not know enough about the technology and psychology involved, and need to converse with video bloggers who have trod this path. I suspect that having a subscriber base renders one a complete slave to those subscribers who want more and more and more content. Yesterday. I subscribe to (and pay for) a couple news-ish podcasts, and while I appreciate and value the content it still sorta rubs me the wrong way for reasons I cannot fully identify. I only hope it is not some incipient residue from living in an entitlement society.
Fourth, given the structure and content I am noodling for the videos, I am finding the Pay Per View concept to resonate most strongly with me. I am envisioning a series of periodic videos produced at my own pace — about a dozen topics thus far — that are perhaps 90 to 120 minutes long, divided into quarter-hour-ish chapters. Perhaps each chapter could be downloaded for 99 cents and the entire continuous video for $6.99-$9.99. I’m pretty certain that this model would require teasers to be on Youtube and Vimeo.
Given my unfamiliarity with a lot of the attendant technology and marketing for these types of ventures, I am sure there are a multitude of creative ideas along these lines and I look forward to pushing back the boundaries of my own ignorance.
If you have any productive morsels to threw into the stew pot, let me know here to start the conversation.
Join the Conversation!