Jumping in The Deep End
Acknowledging three truths, namely that 1) folks have been generally resistant to coming to The Barn for workshops (I cancelled three workshops last summer due to lack of interest but am more optimistic for this year), 2) I think I have something to offer to an interested audience based on my 45 years of experience in woodworking and furniture preservation, and 3) I am comfortable and can work very efficiently when making presentations/demonstrations without a lot of wasted time. Given these three things I’ve decided to jump into the deep end of a pool already crowded with other swimmers.
I’ve made a great many videos before with Popular Woodworking, Lost Art Press, C-SPAN, cable networks, and dozens of live interviews and such for broadcast television. I am fairly familiar with the process and recently have begun what I hope is a long-term collaboration with Chris Swecker, a gifted young videographer who has returned to the Virginia Highlands after college and some time served as a commercial videographer out in Realville, to create a number of videos ranging from 30-45 minutes to several hours. Obviously the longer videos can and probably will be cut into episodes.
In concert with this endeavor has been the ongoing rebuilding of the web site architecture to handle the demands of streaming video (and finally get The Store functional). I believe webmeister Tim is in the home stretch to get that completed.
Beginning last autumn I turned the fourth floor of the barn into a big (mostly) empty room suitable for use as a filming studio. It is cleaned up, cleaned out, and painted with some new wiring to accommodate the needs but I have no desire to make it appear anything other than what it is, the attic of a late 19th century timber frame dairy barn. It is plenty big enough for almost anything I want to do.
The only shortcoming is that the space is completely unheated and generally un-heatable, limiting somewhat our access to it. This issue came into play very much in our initial effort as our competing and complex calendars pushed the sessions back from early November into early December and the weather turned very cold during the scheduled filming. We had been hoping for temperatures in the mid-40s, which would have been just fine especially if the sun was warming the roof above us and that heat could radiate down toward us. It turned out to be cloudy and almost twenty degrees colder once the day arrived and we set up and got to work. We had to do our best to disguise the fog coming out of my mouth with every breath and I had to warm my hands frequently on a kerosene heater just to make sure they worked well so we could make the video. Yup, this will be a three-season working space for sure.
The first topic I am addressing via video is complex veneer repair. Based on my experience and observations this is a problem that flummoxes many, if not most, practitioners of the restoration arts. It was a challenge to demonstrate the techniques I use (many of which I developed or improved) in that this requires fairly exacting hand dexterity and use of hot hide glue, and the temperatures were in the 20s when were were shooting. It was brisk and oh so glamorous.
The electrons are all in the can and Chris is wrapping up the editing and post-production, so I am hoping to review the rough product in the next fortnight or so.
Paying for this undertaking remains a mystery and leap of faith. I will probably make this first video viewable for free with a “Donate” button nearby, but am still wrestling with the means to make this at least a break-even proposition. I do not necessarily need to derive substantial income from the undertaking (that would be great, however) but I cannot move forward at the pace I would like (5-10 videos a year) with it being a revenue-negative “hobby” either. I want to produce a first-class professional product, and that requires someone beside me to make it happen, and that someone has to be paid. As much as I am captivated by Maki Fushimori’s (probably) I-pad videos – I can and have watched them for hours at a time, learning immensely as I do – this is a different dynamic.
I continue to wrestle with the avenues for monetizing this just enough to pay for Chris’ time and expertise. I’ve thought about “subscriptions” to the video series but have set that aside as I have no interest in fielding daily emails from subscribers wanting to know where today’s video is. Based on my conversations with those in that particular lion’s den, subscription video is a beast that cannot be sated without working 80-100 hours a week. Maybe not even then.
Modestly priced pay-per-view downloads is another option that works for some viewers who are mature enough to comprehend the fact that nothing is free. For other viewers who have come to expect free stuff it does not work so well. I am ball-parking each complete “full-length”video at $10-ish, with individual segments within a completed video a $1. Just spitballing here, folks.
A third option is underwriting/advertising, but I find this unappealing as a consumer and thus unappealing as a provider. I have no quarrel with companies and providers who follow this path but it is not one I want for myself.
Finally there is always the direct sales of physical DVDs, which remains a viable consideration.
If none of these strategies work for me I will make videos only as often as I can scrape together enough money to pay for Chris.
At this point I have about 25 videos in mind, ranging from 30 minutes to several hours long. Our next one will require some “location” filming as I harvest some lumber up on the mountain.
Here is a potential list of topics for videos.
Making a Gragg Chair – this will no doubt be a series of several 30-45 minute episodes in the completed video as the project will take several months to complete, beginning with the harvesting of timber up on the mountain and ending with my dear friend Daniela demonstrating the creation of the gold and paint peacock feather on the center splat.
Roubo’s Workshop – L’art du Menuisier is in great part a treatise on guiding the craftsman toward creating beauty, beginning with the shop and accouterments to make it happen. I envision at least three or four threads to this undertaking, each of them with the potential of up to a dozen ~30(?) minute videos: the shop itself and its tools; individual parquetry treatments; running friezes, etc.
Making a Ripple Molding Cutter – A growing passion of mine is the creation of ripple moldings a la 17th century Netherlandish picture frames, and building the machine to make them. This topic is garnering a fair bit of interest everywhere I go and speak. I want this video (probably about two or three hours) to be compete and detailed enough in its content to allow you to literally follow along and build your own.
Building an Early 1800s Writing Desk – One of the most noteworthy pieces of public furniture is the last “original” c.1819 desk on the floor of the US Senate (home to a great many sanctimonious nitwits and unconvicted felons). All the remaining desks of this vintage have been extensively modified. This video will walk you through a step-by-step process of making one of these mahogany beauties using primarily period appropriate technology based on publicly available images and descriptions.
Oriental Lacquerwork (Without the Poison Sumac) – To me the absolute pinnacle of the finisher’s art is Oriental lacquerwork. It is created, unfortunately for me, from the refined polymer that makes poison ivy, poison oak, and poison sumac, well, poison. Driven by my love for the art form I am creating alternative materials employed in nearly identical work techniques. Tune in to see a step-by-step demonstration what can be done.
Boullework with Mastic Tordonshell – Very early in my career I loved to carve and gild, but that passion was re-directed more than thirty years ago to the techniques of Andre-Charles Boulle and his magnificent tarsia a encastro marquetry with tortoiseshell, brass, and pewter. Once I had invented a persuasive substitute for the now-forbidden tortoiseshell, a process demonstrated in exacting detail in the video, the sky was the limit.
Metalcasting/working for the Woodworker – This is the video topic I am most “iffy” about as many/most folks will be trepidatious of working with white-hot molten metal. But I just might give it a try to show creating furniture hardware and tool-making. It’s possible/probable I might make this a series of specific projects to make the topic more consumable.
Ten Exercises for Developing Skills in Traditional Furniture Making – Based on my banquet presentation at the 2017 Colonial Williamsburg Working Wood in the 18th Century conference this series of very approachable tasks for the shop will de-mystify a lot of historic furniture making for the novice in a very non-intimidating manner.
The Compleat Polissoir – starting at the point where Creating Historic Furniture Finishes left off this would be an in-depth exploration of the ancient finisher’s tool kit and will be expanded over the Popular Woodworking video (about which I am still very pleased) with a boatload of information gleaned from my in-the-home-stretch Period Finisher’s Manual for Lost Art Press.
I’m sure there will be more ideas popping into my fertile brain, or maybe that’s fertilizer brain.
As always, you can contact me with ideas here and once we get the new web site architecture in place, through the “Comments” feature that was disabled a lifetime ago to deal with the thousands of Russian and Chinese web bots offering to enhance my body or my wardrobe.
Stay tuned.
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